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14
August
2017

The problem here is that the brand has never corset style bra strayed from their very particular aesthetic.

Despite casting corset style bra a wider range of ethnicities in their eponymous fashion show and advertising campaigns, size is still an issue.

Between the super skinny glamazons and womens bikinis sale narrow selection of sizes, the company are practically turning away business.

A huge portion of the bra shopping suit underwear population are going elsewhere in their quest for form fitting lingerie and if you've ever walked into a Victoria's Secret store it's not hard to see why.

Black trans model fronts lingerie brand's body positive campaign

Faced with images of incredibly long legs, thin waists, yet remarkably large breasts, shoppers self-esteem is left at the door.

The brand might be faltering in sales but they remain the largest lingerie seller, reporting net sales of $2.438 billion for December.

Recently, American Apparel - a brand known for sexualised ad campaigns - shuttered many of its UK stores.

Perhaps what VS will learn from this minor debacle and convince us women that there's more to them than selling sex appeal.



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